Going Green And Saving Money with Re-manufactured Office Workstations

Total Office Interiors, a Phoenix office furniture retailer, offers re-manufactured workstations that help companies go green while saving money.

FOR IMMEDIATE RELEASE

PRLog (Press Release) - Jan. 3, 2013 - Whether you’re furnishing your very first office space or are renovating an already fully functioning work area, you might find yourself pondering such details as the layout of the office and furniture material types. With so many options to choose from, however, it can be tricky to narrow down the look that suits your company’s image and budget. A lot of businesses these days are looking for re-manufactured Phoenix office furniture sources as an economical way to revamp their office, while doing a little good for the environment along the way. Total Office Interiors, a Phoenix office furniture retailer, offers re-manufactured workstations that help companies go green while saving money.

What to Look for in Your Next Workstation

A truly functional workspace serves several purposes. Among other things, it should optimize organization, productivity, and teamwork between coworkers. These goals can be achieved in part by simply designing an office area that is both inviting and easy to navigate. By factoring in such characteristics as ample filing and shelving spaces, and comfortable desk areas, you can help to ensure your employees use their work areas efficiently.

The Up-side of Recycling

A lot of quality Phoenix office furniture companies offer the option to refurbish your current office furniture to create the style of workstation you hope to achieve. Fully customized work areas can be constructed from a combination of new and recycled materials to fit your needs and budget. By utilizing resources like recycled fabrics and updated fixtures, it is possible to achieve a functional, attractive, and environmentally-responsible look at a fraction of the price.

Get the most out of your workspace by filling your office space with refurbished furniture that reflects the dynamics of your company and your commitment to the environment, and enjoy the added bonus of saving money as you do it. To learn more about re-manufactured workstations, visit http://toiaz.com.

About Total Office Interiors

Total Office Interiors (TOI) is a Scottsdale office furniture company that has been providing high quality office products and distinguished customer service since 1993. TOI assists businesses in establishing office environments that enhance the productivity of employees. TOI offers office furniture, such as workstations, office desks, computer desks, conference room tables, and office chairs from over 40 top manufacturers in the office interiors industry. Nobody understands the importance of achieving a comfortable and operational workspace like Total Office Interiors. Visit http://toiaz.com/ to learn more about the company.

Photo:
http://www.prlog.org/12052787/1
--- End ---

VP Marketing On Demand Announces The Demand Creation Planning Template to Drive Revenue

Build a cohesive, integrated and sustained demand creation plan that will generate the appropriate pipeline for Sales to meet or exceed revenue targets.

FOR IMMEDIATE RELEASE

PRLog (Press Release) - Jan. 3, 2013 - VP Marketing On Demand, the premiere marketing resource to create or update integrated and effective go-to-market plans, announced it’s latest marketing resource for marketer’s to build integrated lead generation pans that generate qualified opportunities.  The Demand Creation Planning Template has been built in PowerPoint and spans strategy formulation that is synchronized with Sales to tactical execution and comprehensive follow-up to maximize the return on investment.  Download the Demand Creation Planning Template now.

Driving revenue is best done with a comprehensive and sustained customer acquisition and retention blueprint as opposed to a “one and done” lead generation plan that is comprised of ad hoc activities.  A strategic marketing template will provide a process for the development of a marketing plan that will align with corporate objectives and dovetail with financial goals.  Specifically, geographical, product and distribution requirements need to drive the demand creation plan.  This is accomplished by reverse engineering revenue targets for each into qualified opportunities and then to qualified leads and responses.  In addition, the demand creation plan should be created within the framework of a market sizing to ensure that the plan is grounded in reality.

When organizations fall behind the revenue curve they tend to race to accelerate the development and execution of go-to-market plans, especially demand creation efforts.  In this type of environment, it is difficult to develop a cohesive demand creation strategy to guide tactical execution and the corresponding campaign results may be lackluster and expensive.  Formulating the appropriate marketing strategy is an absolute necessity to efficiently and effectively produce the results an organization requires and demands.  It’s imperative to ask the right questions when building go-to-market plans so that the approach is ready, aim, fire and not fire, ready, aim.

Elements of the demand creation plan should address whether the focus is to chase suspects, prospects and customers, catch them in the act, encourage them to come to engage through compelling content and community, or to pursue them through a co-create approach with partners, influencers and thought leaders.

A solid marketing plan template will include documented assumptions, defined roles and responsibilities, key messages, compelling offers, an itemized budget and a detailed follow-up plan, along with a defined timeline.  Elements in the demand creation PowerPoint template should include a detailed target account profile, buyer personas and a buyer behavior model.  Before launching into the development of a demand creation plan, it is a best practice to conduct a marketing assessment to understand current capabilities, what is needed to succeed, the gap between the two and what resources and actions it will take to close the gap.  The best laid plan will falter unless the appropriate infrastructure (people, process and systems) is in place to facilitate flawless execution.

Peter Buscemi stated that “the Demand Creation Planning Template includes all of the knowledge and best practices that he has accumulated over the past thirty years while running all or part of marketing at F1000 companies and start-ups.”  Buscemi continued by saying that “There are so many moving parts to assemble an integrated lead generation plan that it is extremely difficult to try and anticipate and think through all of the issues that the go-to-market planning template covers in detail.  Many organizations are behind the revenue curve and too anxious to get something going immediately and that is a breeding ground for mistakes to be made in the design, development and execution of the strategic marketing plan.”  Working from a proven marketing PowerPoint template will accommodate an organizations need for speed, within the constraints of leveraging best practices, to deliver the required results in a timely and cost effective manner.

About VP Marketing On Demand
VP Marketing on Demand was founded by Peter Buscemi, a CMO with 30 years experience that spans start-ups and Fortune 500 companies.  The sole purpose of VP Marketing On Demand is to provide marketing insights and a huge head start to those tacking key marketing projects, through managed, repeatable processes.  Over decades, in working with various boards and executive management teams (CEO's, COO's, VP's Sales and Development) patterns developed in terms of what the key marketing challenges were, how to address them and how to communicate about them.  As a direct result of those experiences, all of that knowledge has been packaged into marketing templates that provide a solid foundation for a projects success, while saving time and money. Read Peter’s blog>>

Photos:
http://www.prlog.org/12050893/1
http://www.prlog.org/12050893/2
http://www.prlog.org/12050893/3
http://www.prlog.org/12050893/4
http://www.prlog.org/12050893/5

--- End ---

The Value of Free Mapping Tools for Business Analysis

 

 

 

 

Most businesses rely on software tools used for data analysis. Without these, companies can lose opportunities to grow or reduce costs. Business analysts depend on only one tool that is simple to use, efficient and provides results right away.

FOR IMMEDIATE RELEASE

 

PRLog (Press Release) - Jan. 3, 2013 - Business analysis is a serious discipline. It involves clearly identifying business needs and setting the course to succeed. Business analysts usually use data analysis tools to help them identify the problems and determine the solutions. The quicker they resolve a problem, the better. Thus, in the search of a valuable tool for data analysis, a growing number of business analysts have come to appreciate the value of Topo.ly Mapping.

Topo.ly is dedicated to help many small, medium, and large businesses identify opportunities for growth or cost reduction. Data visualization brought by mapping easily helps these companies to create step-by-step solutions to specific problems. What’s even better is that the leading mapping solution allows the users to create maps using Excel spreadsheet data in an instant.

Mapping - An Invaluable Data Analytics Tool

Topo.ly as a data analytics tool has been used by hundreds of businesses, not only in the USA but also around Europe. It helps them identify opportunities to mitigate risks from competition maintain growth. There are many areas where Topo.ly is an invaluable data analytics tool:

Mitigating Risks

When a user plots a competitor’s locations on a map, he or she can clearly see how the data is connected with their internal business model. By heat mapping, users can visualize sales or customer density. A quick glance can immediately identify the risks and use the same information to formulate business plans to mitigate and manage these risks.

Easy to Use

Who needs complicated and expensive computer software for data analysis? Topo.ly is free to use. What’s even better is that it is simple. “Make Mapping Simple” is the caption of Topo.ly and as always, it stands by the same rule. As Tom Haydon, a successful business owner and satisfied user of Topo.ly said, “You folks have a great piece of software here. I was able to create a useful map within a few minutes of opening an account.”

Identify Business Growth

Topo.ly users can add different data sets to help them identify business growth. They can also add territories to identify the future for possible expansion. Topo.ly lets the users use their creative juices to plan effective business steps for huge growth opportunities.

Those three areas and so many more makes Topo.ly Mapping an invaluable tool for business analysis!
Photo:http://www.prlog.org/12052920/1
--- End ---

How to Protect Your Intellectual Property in Global Business – and in the Cloud

Cloud computing is fast becoming the norm in a wide range of industries. With the growing demand for data storage.

FOR IMMEDIATE RELEASE

 

PRLog (Press Release) - Jan. 3, 2013 - Cloud computing is fast becoming the norm in a wide range of industries. With the growing demand for data storage, this technology that allows businesses of all sizes to store and exchange intellectual property (IP) (http://www.merrillbrink.com/intellectual-property-translation.htm) and other data in the ‘cloud’ is becoming essential for many organizations. The advantages of using cloud services are undeniable for many businesses, as there is usually no initial outlay for the hardware, minimal IT support and staffing costs. Now, cloud technologies such as Software-as-a-Service (SaaS) (http://www.merrillbrink.com/software-translation.htm), Platform-as-a-Service (PaaS), and cloud service brokers (CSBs), are enabling firms to much more affordably automate certain functions and adopt new technologies. Gartner estimates that by outsourcing to a CSB, small and midsize businesses can save 20 to 30 percent over what it would cost to do the integration work internally.1

Cloud technologies also make it easy for organizations to streamline data sharing, both domestically and abroad. However, experts note, security can present an issue. Not surprisingly, private businesses, courts and governments all over the world are becoming more active in protecting confidential information in cloud computing. In today’s rapidly world of business IT, security measures need to be constantly reevaluated to eliminate risks where current technologies and business trends converge (http://www.merrillbrink.com/business-translation.htm).

International Patent Activity and the Cloud

The rise in patent application activity represents a good example of this convergence. In recent years, as businesses increasingly seek out international business opportunities to spur revenue growth, the number of patents being submitted via the World Intellectual Property Organization (WIPO) and the European and US Patent Offices has risen notably. Since 2010, Asia has taken over from the U.S. and Europe as the most active region of activity, with China and India leading the way. While the overall number of patents submitted under the international Patent Co-Operation Treaty rose by 5.7 percent in 2010, submissions from China and India increased by 55.6 percent and 36.6 percent, respectively.2

However, patent filing is not a standardized process worldwide. Companies must navigate multiple filing procedures, jurisdictional differences and a multitude of foreign languages to protect their patents in the international arena. Recognizing the need for improvement, the U.S. and European patent offices and WIPO are all working to simplify the process and harmonize their electronic filing processes. Cloud computing will likely play a leading role in this effort.

Steps to Protect International IP

So what steps can organizations take to protect their IP internationally – and in the cloud?

1.       Employ thorough reference checks on outsourced legal services (http://www.merrillbrink.com/legal-translations.htm), domestically and abroad. Refer to the American Bar Association’s opinion article noted below for more guidance.3 This should include personnel as well as systems.

2.       Eliminate public data sharing practices. Limit the informal exchange of confidential property via unsecured tools such as e-mail or other public online file sharing applications.

3.       Leverage CSB services to control data security. This has worked well for companies like Mohawk Fine Papers. According to Paul Stamas, Mohawk’s Vice President of IT, “Using a CSB has improved security because everything flows through a single point by way of a VPN connection. Inside the cloud, they have all of the data security precautions you’d expect from a PCI standards-compliant data center.”4

4.       Don’t minimize the role of language translation (http://www.merrillbrink.com/language-services.htm). For international IP activities, work with an expert IP translation services provider with subject matter expertise.

As business becomes more global, the volume and sophistication of international business transactions such as patent prosecutions and patent litigation will continue to grow. Cloud computing tools offer an efficient means to manage such communications, provided they are subject to the same security standards an organization applies to its internal systems.

References:

1 Robert Mitchell, “Integration in the Cloud,” Computerworld, March 12, 2012.

2 Clive Cookson, “Patent Proof of Rising Innovation,” Financial Times, May 20, 2011.

3 Victoria Prussen Spears. “Globalization’s Impact On Legal Services: The American Bar Association Weighs In,” Intellectual Property & Technology Law Journal, August 2012.

4 Mitchell, “Integration in the Cloud.”

Read the full article here: http://www.merrillbrink.com/how-to-protect-your-IP-in-global-business-and-in-the-cloud-12312012.htm

About Merrill Brink International

Merrill Brink International (www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.

Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO 27001:2005 and ISO 13485:2003, and registered to EN 15038:2006 and ISO 14971:2007. Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation.
--- End ---

Mystic Waters Media | Small Business Marketing

 

 

 

 

 

 

Marketing firm Mystic Waters Media launches to bring the mechanisms of large scale campaigns to small businesses, regardless of budget.

FOR IMMEDIATE RELEASE

 

PRLog (Press Release) - Jan. 3, 2013 - Marketing firm Mystic Waters Media launches to bring the mechanisms of large  scale campaigns to small businesses, regardless of budget.

Branding and advertising are key factors in moving towards finding that new relationship. The social media landscape is large and growing with new medium introducing unique features. Once cultivated an audience requires interaction to maintain a buzz about a brand. Mobile technologies are integral to put the message in the hands of the gadget savvy community that makes up your customer base. Watching the emerging trends and maintaining current research keeps an eye on what’s around the corner.

http://www.mysticwatersmedia.net

Click the link above to follow the conversation on our social media network. Look for a full website launch soon from Mystic Waters Media.

Consultation, Development, Production, Training. Consider every step for a thorough result. Marketing, Talent Networking, Special Projects. A directives driven partner. Please contact us to inquire about the services we would use in a marketing plan for your small business.

Photo:
http://www.prlog.org/12039414/1
--- End ---